Stream 3- The "Grand Experiment"
d: The "Grand Experiment"
GRAND EXPERIMENT OF 1854
During Snow's life, London experienced cholera epidemics in 1831-32, 1848-49 and 1853-54. The Broad Street Pump outbreak and the "Grand Experiment" both occured during the 1853-54 epidemic.
John Snow fully describes the "Grand Experiment" in part 3 of his book, On the Communication of Cholera, second edition (1855). He wrote of wanting to test the hypothesis that cholera was associatd with consuming clean versus contaminated River Thames water. Opportunity availed when one water company moved both its facilities and inlet up river while the other stayed in the same down river location, both still piping water to London households south of the River Thames. In his description, Snow focuses on a region of London where two water companies serviced the same general area, present in Map 2 as "purple." Yet the map had fadded with "blue" appearing as green, and "purple" appearing as a dull darkened red.

Map 2 (modified)
To clarify the following introductory words by Snow, the area where the Southwark and Vauxhall Water Company and the Lambeth Water Company had "intermingled" household customers is shown above in purple in modified Map 2.
"Throughout the greater part of Lambeth and Southwark, the whole of Newington, and a part of Camberwell, however, the supply of the two companies above mentioned is actually intermixed, the pipes of both companies going down the same streets, in consequence of the active competition which once existed between three water companies, two of which have since amalgamated and come to an agreement with the other — the Lambeth company. Observing, therefore, when the cholera returned in 1854, that there was the same advantage in favour of the districts partly supplied with water from Thames Ditton [an up-river location where River Thames water was purer], I determined to make an inquiry, the idea of which I had previously entertained. It was obvious that, if the diminished mortality depended on the improved supply of water, the benefit of the whole diminution would be enjoyed by the inhabitants of houses having this supply, whilst the population receiving impure water would suffer as much as that of the districts which received the same water, and no other. This point could be determined by ascertaining the water supply of every house in which a fatal attack of cholera might occur. After commencing the inquiry I found that the circumstances were calculated for affording even more conclusive evidence than I had anticipated. The pipes of the two water companies not only passed down all the streets, but into nearly all the courts and alleys. A single house often had a different supply from that on either side. Each water company supplied alike both rich and poor, and thus there was a population of 300,000 persons, of various conditions and occupations, intimately mixed together, and divided into two groups by no other circumstance than the difference of water supply. One group supplied with water contaminated, to a large extent, with the sewage of London, and the other receiving a supply altogether free from such impurity."

Snow goes on to describe the test he used to confirm which company supplied each household, finding that many households did not maintain good records.
"I took great care to ascertain the nature of the water supply correctly in every instance. I did not rest content with the mere reply of the resident, or the appearance of the water, without other evidence, such as the production of the receipt for the water rate. I was also assisted very much by the application of a chemical test to the water, for throughout all the dry weather, which lasted whilst my inquiries were being made, a mixture of sea water extended further up the Thames than usual, and the water of the Southwark and Vauxhall Company contained nearly forty grains of common salt per gallon, whilst that of the Lambeth Company contained only 0.95 of a grain. These analyses were verified in numerous cases where the source of the water could be proved clearly by other evidence."
Source: Snow, John, On the Mode of Communication of Cholera, second edition (1855).
The Makings of a Natural Experiment
Hence two water companies supplied the same neighborhoods with water, with one company having moved to a fresh water site while the other remained in a polluted site. During the 1849 epidemic, the water of both companies was drawn from the same contaminated region of River Thames in London and the death rates among their consumers were similar. When cholera reappeared in 1853-54, however, the exposure to polluted water had changed. One company had moved upriver to Seething Wells while the other remained in place,
establishing the basis for a natural experiment.
Of the unusual natural situation, Snow wrote (as mentioned above in the introduction):
"The experiment, too, was on the grandest scale. No fewer than three hundred thousand people of both sexes, of every age and occupation, and of every rank and station, from gentlefolks down to the very poor, were divided into two groups without their choice, and, in most cases, without their knowledge; one group being supplied with water containing the sewage of London, and, amongst it, whatever might have come from the cholera patients, the other group having water quite free from such impurity."
Source: Snow J. On the Mode of Communication of Cholera, 1855.
This was not a true experiment [but often referred to as a "natural experiment"] since Snow did not randomly allocated people into two groups, one exposed to contaminated water and the other not. Clearly, this would have been unethical and certainly illegal. Snow did, however, recognize that self-allocation in a near-randomized manner had taken place in a natural setting, and thus had taken advantage of this historical occurrence to test his hypothesis. He used the classic experimental design shown above to analyze his data and derive important conclusions for the eventual control of cholera.
Source: Snow J. On the Mode of Communication of Cholera, 1855.
MAPS AND IMAGES OF WATER COMPANIES
During the 1800's, the River Thames in the heart of London had long been viewed as a depository for human and animal waste, tasting and smelling vile on many occasions, causing outrage in the population.
In a flashback to 1832 when cholera had come to London during the 1831-32 epidemic, prominent cartoonist George Cruickshank capture the feelings of the populace, focusing on the Southwark Water Works that supplied household water to many. His cartoon resonated as the voice of the people.
Aside - Cruickshank's Cartoon - Salus Populi Suprema Lex, 1832
During the 1831-32 cholera epidemic prior to John Snow's arrival in London, llustrator George Cruikshank drew Salus Populi Suprema Lex, a Latin phrase that means "the welfare of the people is the supreme law." The
setting is mid-day in the River Thames by the original Southwark Water Works, focusing on the company's poluted water inlet, then sending water out to London customers. As Cruickshank notes along top and bottom margins of the
illustration, the tide of the River Thames is at low water (i.e., less dilution of pollutants) near the London Bridge, which appears in the background. He also writes, "hail Long-expected days that Thames's glory to the stars shall rise," suggesting future hope. Putrid smells emanating from the River Thames caused much uproar.
Twenty-three years would pass before Dr. John Snow would conduct the 1854 "grand experiment" comparing households exposed to contaminated water coming from the then-united Southwark and Vauxhall Water Company, with households receiving cleaner water from the Lambeth Water Company, moved earlier up river far away from the pollution, serving "unexposed" households consuming cleaner water. Many people at the time believed the "miasmatic theory" that noctious smells were causally associated with cholera, and the river certainly smelled and made people feel sick, including with cholera, recently arrived in 1831-32.